What is a trademark in Australia?

Updated: Jan 25



A trademark is a way to identify the goods/products of your business among the other traders.

In Australia, a trademark can be a:

· Word (in a plain font or a ‘’fancy’’ font) such as MAYGUST TRADEMARKS or MAYGUST TRADEMARKS

· Phrase: i love you honey (Trademark number: 998216)

· Letter: B.A.C.A (Trademark number: 1084317)

· Number: (Trademark number: 1426125)

· Logo: (Trademark number: 1870460)


· Picture:

· Aspect of packaging

· Sound

· Shape

· Movement

· Colour: (Trademark number 1120621)


· Scent: Eucalyptus Radiata scent applied to golf tees (Trademark number 1241420)

· Or combination of the above as long as it differentiates a business’s goods/services from that of another trader.


If you have any questions or concerns about trademark issues, feel free to contact us. MAYGUST TRADEMARKS are happy to assist you!